The Journey Of A FounderProduct, Brand and People
Bootstrapping a business is hard; there is no doubt about that, but it's been the wildest and most fulfilling rollercoaster ride. Entrepreneurship comes with the highest of highs and the lowest of lows. We signed our first warehouse lease after I left the Army, and since that day, it's been head down and work. Our small team built relationships with manufacturers and launched new products across three categories (performance, endurance, and wellness). As the business grew, so did our team. Those early years were some of the most stressful days of my life, but every morning felt like Christmas as a young child. I was thriving.